Claudia Sieb’s expertise in brand development, strategic marketing and management in the luxury real estate sector is based on over twenty five years in the design and advertising industry with ten years spent focused specifically within the development sector.

In 1996, Claudia located to Phoenix and immersed herself in the world of real estate development, preferring the fast pace, fluidity and demands of this “big idea” industry. Forming Hands On Advertising in 1997, Claudia’s intense focus on real estate, particularly in large-scale mixed-use master planned communities, offered unique opportunities to watch, understand and anticipate trends with consumer behavior and purchasing. Overlaid with an understanding of place making, architecture and design aesthetics, the economy and social issues influencing the marketplace, Claudia and her team has contributed to the considerable success of a roster of internationally recognized clients. Hands on Advertising merged with The Sieb Organization in 2005.